LEONG YEN ZHEN
Hello! I’m a final-year student pursuing a Diploma in Immersive Media, driven by a strong passion for using design to solve real-world problems and create user-centric solutions that enrich lives. Outside of school, I enjoy traveling, discovering great food, and embracing the joy of exploration.
Monster Curry - Industry Project
For our capstone project, Zookeepers Studios collaborated with Monster Curry, a renowned Japanese curry restaurant, to enhance and promote the customer dining experience through innovative and interactive solutions. The project focused on designing engaging elements that improve user experience, such as interactive games, augmented reality features, and creative engagement tools, seamlessly blending technology with the restaurant’s brand identity.
Our goal was to create memorable and enjoyable interactions that not only elevate customer satisfaction but also reinforce Monster Curry’s reputation as a vibrant and family-friendly dining destination.
MindSculpt - VR Game
MindSculpt bridges entertainment and advocacy, leveraging technology and storytelling to destigmatize mental health. The game immerses players in the lived experiences of individuals with Schizophrenia, Anorexia Nervosa, Obsessive-Compulsive Disorder (OCD), and Bipolar Disorder. By offering a first-hand perspective on these challenges, MindSculpt aims to foster empathy, raise awareness, and spark meaningful conversations about mental health. It’s a powerful tool to educate and inspire players, contributing positively to the global dialogue on mental health awareness and support.
Discover Oreo: The Ultimate Treat - 10 Seconds Advertisement
For this project, I created a 10-second advertisement for Oreo, handling every aspect of the production process. I was responsible for planning, filming, and editing, as well as overseeing the production schedule, concept development, scene and art direction, scene breakdown, storyboard creation, research, top-down planning, shot lists, and sound spotting. This comprehensive approach ensured a cohesive and engaging final product that effectively showcased the brand.